Healthcare leadership growth
In 2011, Akdital, founded by Dr. Rochdi Talib and Dr. Fatima Akdim, set out to redefine healthcare in Morocco, starting with the Jerrada Clinic in the city of Casablanca.
Sweet Industry Governance
In January 2024, Cosumar, Morocco’s largest sugar producer, stood at a critical juncture. Over the past three years, the company had endured the dual pressures of a severe drought and the global COVID-19 pandemic.
ESG Pharmaceutical Resilience
In 1976, Sothema, a visionary family-owned pharmaceutical company in Morocco, embarked on a journey that would redefine the pharmaceutical landscape in the country.
Strategic Resilience · Transport Sector
In early 2020, CTM (Compagnie de Transports au Maroc), a historic Moroccan transport company founded in 1919, faced unprecedented challenges due to the onset of the Covid-19 pandemic.
Training Model Transformation
APSOPAD International, a non-profit independent humanitarian NGO founded in 2012 in Tangier (Morocco), has become a model for self-sustained non-profit organization through its revenue-generating activities, primarily focused on providing professional training.
NGO complexity management
AFCD is a Moroccan non-profit organization that aims to empower youth and women by providing them with resources and networking opportunities to help them develop their own projects.
Wealth recovery for Moroccan family businesses
This case deals with the only flat steel producer in Morocco: Maghreb Steel, the Moroccan family-owned company created in 1975 by the SEKKAT family. It is a leading steel company.
From a personal need to a global startup, Case of INATLANTIS MENA
This case is about the story of Mouhcine, an ambitious young entrepreneur, who has decided to turn his personal need for language practice into a global startup. After 3 years of professional experience in startups in Chile, Oman, and Morocco
From SME to Leader Company in International Market
This case deals with the family business Dari Couspate. This company represents the leader in the production of couscous and pasta in Morocco. It is a purely family business.
Strategy Printing Sector
The case studies the family business El Watanya, leader in printing in the Marrakech-Safi region in Morocco since its creation in 1958. Thus, the company has been able during more than sixty years of its existence, to develop a know-how and an expertise confirmed in its field of activity.