Capital Consulting Group, a consulting firm based in Morocco, had achieved remarkable national and regional growth in less than 15 years. In 2015, however, the firm was faced with a crucial decision that would shape its future trajectory in the face of increased competition.
ANOU est une coopérative qui a été créée pour répondre aux besoins d’artisans marocains dans le monde rural afin d’élargir le revenu de leurs activités. Ayant été sous le monopole des intermédiaires qui contrôlaient l’accès aux marchés.
This case deals with the leader of Aluminium in Morocco: Aluminium du Maroc. It is a Moroccan family business created by the El Alami group in 1976 and listed on the stock exchange since 1998.