Events - Africa Case Lab

Projects & Events

GSU x ESCA – Discovering African Innovation with BioDrive

As part of their academic immersion program in Morocco, students from Georgia State University’s J. Mack Robinson College of Business participated in an engaging learning session hosted by Africa Case Lab at ESCA Ecole de Management. The session spotlighted BioDrive, a Moroccan biotech startup recognized for its groundbreaking work in the sector.

The case discussion featured a special guest appearance by Dr. Majid El Ghaib, Co-founder and President of BioDrive, who provided students with an in-depth, behind-the-scenes perspective on the startup’s journey, challenges, and innovation strategy within the African entrepreneurial landscape.

Through this internationally awarded case study, students were able to explore real-world business scenarios while engaging in meaningful cross-cultural dialogue. The session exemplified the value of African case-based learning in equipping future leaders with global insight and locally rooted perspectives.

Exploring the Future of Case-Based Learning

World Case Teaching Day 2025

Each year, World Case Teaching Day brings together professors, researchers, and pedagogical experts to discuss the future of case-based teaching. The 2025 edition highlighted best practices, innovations, and new trends in case design and application.

The day was filled with dynamic discussions and hands-on experiences centered around case teaching and student engagement. Professors and researchers explored innovative teaching methodologies to enhance student participation, tested interactive case animation techniques, and exchanged insights on effective storytelling in business education. Through engaging workshops and roundtables, participants gained practical tools to make case-based learning more immersive and impactful for students.

Find more details on our LinkedIn page, and join the conversation!

Moroccan social innovation

Valise Project

Valorization of Best Practices in Social Innovation in Morocco through Pedagogical Case Studies

ESCA Ecole de Management and The Abdelkader Bensalah Foundation are pleased to announce their partnership for the launch of an innovative academic project, named VALISE : Valorization of Best Practices in Social Innovation in Morocco through Pedagogical Case Studies.

This pioneering initiative is designed to promote social innovations in Morocco and aims to valorize socially innovative initiatives through teaching case studies de by an engaged community of 20 PHD & researchers and doctoral candidates representing the following institutions :

Abdelmalek Essaâdi University : ENCG Tanger, FSJES Tétouan.
Cadi Ayyad University: FSJES Marrakech.
Hassan 2 University: FSJES Casablanca-Ain Chock.
Hassan 1 University: ENCG Settat.
Ibnou Tofail University: ENCG Kenitra, FSHS Kenitra.
Sidi Mohammed Ben Abdellah University: FSJES Fès, EST Fès.
ESCA Ecole de Management.

These case studies, rooted in various regions of Morocco, will be highlighted through the publication of a book. The top 3 case studies will be further supported for publication in international case centers.

The VALISE project will foster the emergence of the first Moroccan community of practice dedicated to case studies on social innovation, with a clear and stated ambition to expand the community's reach to the African scale starting from next year.

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