Lab Achievements
What Makes Us Special
–2020 : I. El Ghazali & Z. Maaroufi : How can an African Company Stand Out in The Premium Shoe Market . The Benson Shoes Case in Morocco. Issue 1.
https://www.thecasecentre.org/CaseFocus/issue/1
–2021 : M. K. El Ghaib : Introducing a sustainable Business Model in Africa : The case of BioDrive in Morocco. Issue 2.
https://www.thecasecentre.org/CaseFocus/issue/2
–2023 : Z. Maaroufi, I. El Ghazali & R. Abba : When the Revisited Traditional Ready-to-Wear Goes International : Diamantine in Morocco. Issue 4.
–Seoudi, I. A. & El Ghazali, I. (2017) Exploring Business in the Arab World : ten Cases from Egypt and Morocco. https://fount.aucegypt.edu/faculty_books/216
–Matmati, M., Chapelet, B., El Ghazali, I. & Pichault, F. (2019) La collaboration université-entreprise au service de l’innovation au Maghreb. Editions Campus Ouvert. https://www.editions-harmattan.fr/livre-la_collaboration_universite_entreprise_au_service_de_l_innovation_au_maghreb_mohammed_matmati_bernard_chapelet_imane_el_ghazali_francois_pichault-9791090293465-62605.html
–2013 : Best Case Study Award at the EFMD International Competition, Category : “Euro-Mediterranean Managerial Practices and Issues” L. BELHCEN & Y. ABITTAN : HPS, un modèle réussi de transfert technologique Sud/Nord.
https://www.thecasecentre.org/educators/casemethod/competitions/results/EFMD2013
–2016 : Best Case Study Award at the EFMD International Competition, 2016, Category : « MENA Business Cases » Z. MAAROUFI : From Old Fashion To A Fast-Fashion Retailing Power-House : How Diamantine Reinvented The Traditional Ready-To-Wear Market In Mena Region.
http://www.efmd.org/efmd-deans-across-frontiers/view/1384-winners-of-the-2016-efmd-
–2020 : Best Case Study Award at the EFMD International Competition, Category : « MENA Business Cases » I. El Ghazali & Z. Maaroufi : How can an African Company Stand Out in The Premium Shoe Market . The Benson Shoes Case in Morocco.
https://blog.efmdglobal.org/2021/04/19/the-2020-case-writing-competition-winners/
–2021 : Best Case Study Award at the EFMD International Competition, Category : « MENA Business Cases » M. K. El Ghaib & Mark M. Davis : Introducing a sustainable Business Model in Africa : The case of BioDrive in Morocco.
https://blog.efmdglobal.org/2022/04/13/the-2021-case-writing-competition-winners/
–2023 : AFFI-CCMP Best Pedagogical Case Award 2023. Berrada El Azizi Taib, Habba Badr & Allioui Azzedine : EL WATANYA, comment préserver la position de leader dans le domaine de l’imprimerie au Maroc ?
–Adel, N. (2018) Wafa Assurance : créer de la valeur par la restructuration financière.
–Adel, N. (2019) Takaful, compagnie d’assurance islamique : lancement de l’entité « Al Amine » au Maroc.
–Adel, N. (2022) Addoha : the rise and fall of an african real estate giant.
https://www.ccmp.fr/collection-ccmp/cas-addoha-lascension-et-la-chute-dun-geant-immobilier-africain
–BERRADA, T., HABBA, B., ALLIOUI, A. (2023) El Watanya : how to Preserve the Leading Position in the Field of printing in Morocco ?
–HABBA, B., ALLIOUI, A., BERRADA, T., (2023) Dari Couspate : from SME to leader company in international market.
Référencement dans des bases de centrales de cas internationales : The Case Centre
-El Ghazali, I. & Maaroufi, Z. (2020) How can an African Company Stand Out in The Premium Shoe Market . The Benson Shoes Case in Morocco.
https://www.thecasecentre.org/products/view?id=170401
-El Ghaib, M. K. & Davis. M. M. (2021) Introducing a sustainable Business Model in Africa : The case of BioDrive in Morocco.
https://www.thecasecentre.org/products/view?id=176368
-Maaroufi, Z. El Ghazali, I., Abba, R. (2023) When the Revisited Traditional Ready-to-Wear Goes International : Diamantine in Morocco.
https://www.thecasecentre.org/products/view?id=191330
-ALLIOUI, A., HABBA, B., BERRADA, T., (2023) How can a Family Business cope with the Influence of Family Conflicts? Case of the Aluminum Flagship : Aluminium du Maroc.
–2023 : 1st Place Award at the International Competition of The Case Hub, AUB, Category : « Social & Environmental Entrepreneurship Stream » M. K. El Ghaib 1 Mark M. Davis : Introducing a sustainable Business Model in Africa : The case of BioDrive in Morocco.
https://www.aub.edu.lb/osb/thecasehub/Pages/casecompetitionwinners.aspx
–2023 : 2nd Place Award at the International Competition of The Case Hub, AUB, Category : « General Competition Stream » Z. Maaroufi, I. El Ghazali & R. Abba: When the Revisited Traditional Ready-to-Wear Goes International : Diamantine in Morocco.
https://www.aub.edu.lb/osb/thecasehub/Pages/casecompetitionwinners.aspx
–2024 : A. Allioui : Special Jury Award – Strategic Investments, Financial Governance and Resilience in Times of Crisis –
The Case of Cosumar in the Moroccan Sweet Industry.
https://aub.edu.lb/osb/thecasehub/Pages/casecompetition2024winners.aspx


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