Lab Achievements

What Makes Us Special

2020 : I. El Ghazali & Z. Maaroufi : How can an African Company Stand Out in The Premium Shoe Market . The Benson Shoes Case in Morocco. Issue 1.

https://www.thecasecentre.org/CaseFocus/issue/1

2021 : M. K. El Ghaib : Introducing a sustainable Business Model in Africa : The case of BioDrive in Morocco. Issue 2.

https://www.thecasecentre.org/CaseFocus/issue/2

2023 : Z. Maaroufi, I. El Ghazali & R. Abba : When the Revisited Traditional Ready-to-Wear Goes International : Diamantine in Morocco. Issue 4.

https://www.thecasecentre.org/CaseFocus/issue/4

Seoudi, I. A. & El Ghazali, I. (2017) Exploring Business in the Arab World : ten Cases from Egypt and Morocco. https://fount.aucegypt.edu/faculty_books/216

Matmati, M., Chapelet, B., El Ghazali, I. & Pichault, F. (2019) La collaboration université-entreprise au service de l’innovation au Maghreb. Editions Campus Ouvert. https://www.editions-harmattan.fr/livre-la_collaboration_universite_entreprise_au_service_de_l_innovation_au_maghreb_mohammed_matmati_bernard_chapelet_imane_el_ghazali_francois_pichault-9791090293465-62605.html

2013 : Best Case Study Award at the EFMD International Competition, Category : “Euro-Mediterranean Managerial Practices and Issues” L. BELHCEN & Y. ABITTAN : HPS, un modèle réussi de transfert technologique Sud/Nord.

https://www.thecasecentre.org/educators/casemethod/competitions/results/EFMD2013

2016 : Best Case Study Award at the EFMD International Competition, 2016, Category : « MENA Business Cases » Z. MAAROUFI : From Old Fashion To A Fast-Fashion Retailing Power-House : How Diamantine Reinvented The Traditional Ready-To-Wear Market In Mena Region.

http://www.efmd.org/efmd-deans-across-frontiers/view/1384-winners-of-the-2016-efmd- 

2020 : Best Case Study Award at the EFMD International Competition, Category : « MENA Business Cases » I. El Ghazali & Z. Maaroufi : How can an African Company Stand Out in The Premium Shoe Market . The Benson Shoes Case in Morocco.

https://blog.efmdglobal.org/2021/04/19/the-2020-case-writing-competition-winners/

2021 : Best Case Study Award at the EFMD International Competition, Category : « MENA Business Cases » M. K. El Ghaib & Mark M. Davis : Introducing a sustainable Business Model in Africa : The case of BioDrive in Morocco.

https://blog.efmdglobal.org/2022/04/13/the-2021-case-writing-competition-winners/

2023 : AFFI-CCMP Best Pedagogical Case Award 2023. Berrada El Azizi Taib, Habba Badr & Allioui Azzedine : EL WATANYA, comment préserver la position de leader dans le domaine de l’imprimerie au Maroc ?

https://www.ccmp.fr/collection-ccmp/cas-el-watanya-comment-preserver-la-position-de-leader-dans-le-domaine-de-limprimerie-au-maroc

Adel, N. (2018) Wafa Assurance : créer de la valeur par la restructuration financière.

https://www.ccmp.fr/collection-ccmp/cas-wafa-assurance-creer-de-la-valeur-par-la-restructuration-financiere

Adel, N. (2019) Takaful, compagnie d’assurance islamique : lancement de l’entité « Al Amine » au Maroc.

https://www.ccmp.fr/collection-ccmp/cas-takaful-compagnie-dassurance-islamique-lancement-de-lentite-al-amine-au-maroc

Adel, N. (2022) Addoha : the rise and fall of an african real estate giant.

https://www.ccmp.fr/collection-ccmp/cas-addoha-lascension-et-la-chute-dun-geant-immobilier-africain

BERRADA, T., HABBA, B., ALLIOUI, A. (2023) El Watanya : how to Preserve the Leading Position in the Field of printing in Morocco ?

https://www.ccmp.fr/collection-ccmp/cas-el-watanya-how-to-preserve-the-leading-position-in-the-field-of-printing-in-morocco

HABBA, B., ALLIOUI, A., BERRADA, T., (2023) Dari Couspate : from SME to leader company in international market.

https://www.ccmp.fr/collection-ccmp/cas-dari-couspate-from-sme-to-leader-company-in-international-market

Référencement dans des bases de centrales de cas internationales : The Case Centre

-El Ghazali, I. & Maaroufi, Z. (2020) How can an African Company Stand Out in The Premium Shoe Market . The Benson Shoes Case in Morocco.

https://www.thecasecentre.org/products/view?id=170401

-El Ghaib, M. K. & Davis. M. M. (2021) Introducing a sustainable Business Model in Africa : The case of BioDrive in Morocco.

https://www.thecasecentre.org/products/view?id=176368

-Maaroufi, Z. El Ghazali, I., Abba, R. (2023) When the Revisited Traditional Ready-to-Wear Goes International : Diamantine in Morocco.

https://www.thecasecentre.org/products/view?id=191330

-ALLIOUI, A., HABBA, B., BERRADA, T., (2023) How can a Family Business cope with the Influence of Family Conflicts? Case of the Aluminum Flagship : Aluminium du Maroc.

https://www.thecasecentre.org/products/view?id=191372

2023 : 1st Place Award at the International Competition of The Case Hub, AUB, Category : « Social & Environmental Entrepreneurship Stream » M. K. El Ghaib 1 Mark M. Davis : Introducing a sustainable Business Model in Africa : The case of BioDrive in Morocco.

https://www.aub.edu.lb/osb/thecasehub/Pages/casecompetitionwinners.aspx

2023 : 2nd Place Award at the International Competition of The Case Hub, AUB, Category : « General Competition Stream » Z. Maaroufi, I. El Ghazali & R. Abba: When the Revisited Traditional Ready-to-Wear Goes International : Diamantine in Morocco.

https://www.aub.edu.lb/osb/thecasehub/Pages/casecompetitionwinners.aspx

2024 : A. Allioui​​ : Special Jury Award​​ – ​Strategic Investments, Financial Governance and Resilience in Times of Crisis –
The Case of Cosumar in the Moroccan Sweet Industry​​​​​​.

https://aub.edu.lb/osb/thecasehub/Pages/casecompetition2024winners.aspx

Contact Us

67-3 Avenue de l’Aéropostale Casablanca Finance City (CFC) 20250 Casablanca – Maroc

WhatsApp :+212 661-142770
Tél :+212(0) 522 20 91 20
Fax :+212(0) 522 20 91 15

© 2025 Africa Case Lab – By ESCA | All rights reserved