In January 2024, Cosumar, Morocco’s largest sugar producer, stood at a critical juncture. Over the past three years, the company had endured the dual pressures of a severe drought and the global COVID-19 pandemic, events that disrupted supply chains, strained financial resources, and tested governance structures. Despite implementing strategic measures such as investments in sustainable agriculture, international expansion, and financial stabilization, these crises highlighted vulnerabilities that remain unresolved and continue to shape its trajectory. Cosumar is facing significant challenges, including supply chain strains, financial pressures, and increasing demands for sustainability. These issues complicate its efforts to balance short-term stability with long-term growth. Navigating this volatile period requires careful decision-making to maintain resilience and meet stakeholder expectations in an uncertain environment.