ENG
When Africa Takes the Lead : HAF's Carbon Offset Journey
Author : Kaoutar Jamai
Synopsis
This case study explores the High Atlas Foundation (HAF), a Moroccan-American non-profit organization, and its innovative approach to carbon offsetting through extensive tree-planting initiatives. The foundation’s mission is deeply rooted in sustainable agriculture, water resource management, women’s empowerment, and education, with a focus on creating a circular economy. The case examines the challenges and strategies involved in implementing carbon offset programs, balancing financial sustainability with social and environmental objectives, and navigating operational hurdles in rural Morocco.
Key Concepts / Keywords
carbon offsetting, community empowerment, financial sustainability, tree planting, sustainable agriculture, climate action.
Learning Objectives
This case study provides students with insights into the strategic and operational dimensions of HAF’s carbon offset initiatives, focusing on sustainable development, community engagement, and market adaptation. Through this case, students will:
- Explore sustainable financial models and revenue generation
- Evaluate the integration of social, environmental, and economic goals
- Develop strategic decision-making skills for market positioning
- Address operational and logistical challenges in remote areas
- Apply data accuracy and monitoring techniques
- Analyze adaptation to market trends and regulatory shifts
Target Learning Groups
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This case study is specifically designed for undergraduate students in their 2nd and 3rd years who are pursuing courses in corporate sustainability, and business and strategic management.
Prerequisites
Students should have a basic understanding of :
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- Sustainability and environmental management concepts
- Financial modeling and revenue generation
- Project management and strategic planning
Case Caracteristics
- Number of pages of the case : 6 pages
- Number of pages of appendices: 1 page
- Number of pages of the teaching note : 8 pages
- Other documents: N/A
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