This case deals with the family business Dari Couspate. This company represents the leader in the production of couscous and pasta in Morocco. It is a purely family business. Several internal and external factors played a role in its growth and success. Like any family business, Dari Couspate is largely influenced by the character of the owning family, thus favoring long-term orientations to ensure the company’s survival.

Dari is a leader today, on the one hand, thanks to its anticipation and continuous development that never ceases to surprise its competitors. On the other hand, the fact of remaining in the field of activity that the company already mastered is a key factor of success.

That said, this case will be dedicated to the financial and strategic analysis of Dari Couspate with the objective of understanding the strategic and financial orientations and governance behind its success while paying attention to the family influence on the company.