Airtel Telcom Group (ATG or Airtel herewithin) and its strategic Canadian wireless equipment partners developed a sustainable business model intended to bridge the digital divide in Sub-Sahara Africa on one hand, and on the other hand help incumbent operators (historical operators) to develop affordable IP solutions that can revamp the post-colonial infrastructures and decayed offices throughout central Africa.

Therefore, the company chose WiMax technology-based solutions and applications which the WIMAX FORUM promoted and supported. Most of the pilot project was designed for non-urban communities, rural or underdeveloped nations who wished to develop affordable wireless networks through low-cost base stations and inexpensive CPE modules.

Whilst most telecom operators offer mostly airtime and limited Internet access without adapted wireless connection gears that could help sub-Saharan to connect to the Internet, ATG packages come with many preemptive solutions for very low-income families considered by mainstream operators as non-addressable. The project promoters knew from the early beginning that affordability and ROI will be a major concern and a big challenge to reckon with. So how could they do so much with so little? As a team of optimistic entrepreneurs and modern age wireless missionaries, the small team decided to think differently from other Telecom providers whose market capitalization and subscription business model are built on different economic tenets and principles.