- Webinar • April 15 at 15:00 –16:00 (Casablanca time)
Virtuous Cycle of Case Writing and Case Teaching
About the Webinar
This webinar is designed to elevate your pedagogical expertise in the case method. In the new age of AI, there is both a need and an opportunity to embrace the use of cases in teaching and learning. We will discuss how the case method evolves in the age of AI, and how case teaching and case writing are intertwined – in a virtuous cycle – boosting faculty’s professional development.
Key Topics
- Case Method Relevance
We will discuss why the case method remains highly relevant and uniquely positioned to create value. Tested for over 100 years, it has shown its effectiveness in three particular dimensions, and remains even more relevant and vital today, in the new age of AI.
- Case Teaching Formats
Our speaker Dr Olga Kandinskaia will share examples from her tested (award-winning) case teaching strategies.
- Cases as Intellectual Contributions
We will explore how case teaching and case writing are interconnected – in a virtuous cycle – enhancing faculty’s expertise. Our speaker will share her experience as case writer and highlight published cases as an output of the instructional development research – recognized by AACSB as an intellectual contribution.
- Adding Instructional Development Component to Your Academic Profile
Going beyond cases, our speaker will share advice on how to turn your pedagogical expertise into conference presentations and peer-reviewed publications – diversifying your research portfolio.
- A Path to Pedagogical Innovations
We will discuss how the case method evolves in the age of AI, and our speaker will share her experiences in innovative pedagogical techniques, including live cases, digital simulations, and other.
What You Will Learn
The three dimensions of students’ learning
twhere the case method is most effective
Examples of best case-teaching practices,
including the speaker’s favourite format of
“Learning by Doing” workshop
Why and how to become a case writer
How to showcase your pedagogical expertise
to the school administration/dean and
in the wider academic community
How to start using innovative pedagogical techniques
Speaker
Olga Kandinskaia is Associate Professor of Finance at the CIIM Business School of the University of Limassol, Cyprus. She is an expert in financial modelling of strategic business decisions. She teaches corporate finance, business planning, and financial analysis. The other area of her expertise is the pedagogy of learning. She is a passionate advocate of innovative teaching methods in business education, such as experiential learning, case method, and blended learning. She has published 14 cases in peer-reviewed case journals, has won six international awards in case writing, and has received two ‘Cyprus Education Leaders Awards’. Her case ‘Zorbas Bakeries: An Option to Expand?’ is on the list of bestsellers by Harvard Business Publishing. Olga is an active member of the global academic community. She has presented at 27 academic conferences and has undertaken several leadership positions. From 2021 to 2025, she served as an Executive Board Member of NACRA. Olga’s role in 2022-23 was the VP of Programs & Conference Chair, she then served as the NACRA President and the year afterwards as the Immediate Past President. She also serves as a member of the Editorial Board of the Case Research Journal, a member of the Regional (Middle East) Advisory Council of The Case Centre, and a member of the Management Education and Development Division of the Academy of Management.
Who Should Attend?
This webinar is ideal for:
- - Faculty members and educators
- - Case authors and facilitators
- - Researchers interested in developing teaching case studies
- - Academic affairs and research deans seeking to strengthen the use of Case Method in their institutions’ curricula and research strategies
- - Phd students and early-career academics in business education
Registration & Access
This webinar is free to attend, but registration is required.
Registered participants will receive a Zoom link two days before the session. A recording will be shared with all registrants after the event.
Spots are limited – register early to secure your place!